BIOGRAPHY
Fatima has had a few proud moments in her career from getting promoted every 1-2 years at Burberry and thus climbing up the ladder, to becoming a winner of Management’s Today 35 Under 35 recognised for being one of the youngest management board members in the industry as well as one of the top CIOs in the UK in 2017.Fatima develops omni-channel strategies For digital innovation and improved customer experience using data. She has led various launches, digital strategies, service platforms, and analytics programmes, as well as Majid Al Futtaim’s “work from anywhere” IT programme.